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Answered: Your Most Burning Small Business Marketing Questions – June 2014
No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up. In many ways, it’s a constantly shifting and evolving landscape. In others, it’s the same as it ever...
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How Is Small Business Blogging Different From Regular Blogging?
In short, regular blogging is simply a hobby. Small business blogging is a low-cost way to create opportunities to get your website found by ideal clients that you want to find it, so you can generate...
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Need More Customers? Start Building The One Factor that Grows an Business
Your offering is good. You know your material. You know how to package and provide your offering in a way people want to buy it. You’re nearly there. But the game isn’t won yet. No matter how strong an...
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The Best Government Resources For Minority-Owned Small Businesses
It seems business owners are forever searching for information. I know this because I have real-world conversations, read your e-mails, and attended the events. The folks at Fit Small Business have...
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4 Telltale Signs It’s Time to Hire a Marketing Consultant
Many small business owners start out solo. Sometimes it’s out of necessity, and sometimes it’s what they want. Over time, however, you’ll have to begin enlisting help for one set of tasks or another....
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The 5 Biggest Strategic Marketing Mistakes Small Companies Make
Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your...
View Article3 Steps That Will Help Boost Your Profitability
Most business owners think profitability and immediately think minimize collection costs and uncollectible accounts, unbillable bench time and minimize office space rent – you know, cost-saving...
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The Outsourced Marketing Department for Small Businesses
Employing external resources to gain the greatest leverage possible is how you compete today, pure and simple. Recently my company outsourced two creative projects for our client to a strategic...
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5 Steps to Restart and Revive Marketing Your Small Business
When you work all year on marketing your small business you sometimes find yourself in shiny object syndrome and not on track to meet your business goals. This can be a frustrating and challenging...
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5 Steps to Get Clear on Marketing Strategy For Small Business
Most small businesses hear marketing strategy and immediately think website, email newsletter, copy, LinkedIn and promotions — you know, tactics. Heck, most well-known marketers do the same thing....
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